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Appbot Blog
Where Mobile App Analysis Starts

Stories, guides and investigations to help you level up review and ratings monitoring for iOS & Google Play apps. Read articles that stem from Appbot's app analysis across millions of apps on the Google Play Store and Apple App Store.

Mobile app growth strategy - The definitive guide 14 MIN READ

Mobile app growth strategy - The definitive guide

Master the art of mobile app growth hacking with this definitive guide. Explore 5 key areas: Market, Storytelling, Capturing the Market, Downloads & Conversions.

stu
Stuart Hall Co-CEO & Co-Founder
Implement your Voice of the Customer strategy in 10 steps 12 MIN READ

Implement your Voice of the Customer strategy in 10 steps

Creating a Voice of the Customer strategy from scratch can feel daunting. We have broken the process down into a simple, 10-step approach to help you get started today.

claire
Claire McGregor Co-CEO & Co-Founder
Voice of the Customer: The Definitive 2024 Guide 36 MIN READ

Voice of the Customer: The Definitive 2024 Guide

We've summarized 9+ years of experience and research to share what a Voice of the Customer strategy is, how it can help your business, and how to get started.

claire
Claire McGregor Co-CEO & Co-Founder
Review management strategies of the top charting apps in 2024 9 MIN READ

Review management strategies of the top charting apps in 2024

Discover the power of review management for app developers: Monitoring, analyzing, and responding to reviews to fuel app growth and user engagement.

claire
Claire McGregor Co-CEO & Co-Founder
How to improve app ratings in 2024 17 MIN READ

How to improve app ratings in 2024

Gain insights from our experience with mobile apps combined with the latest trends to elevate your app’s user experience and improve app ratings in 2024.

estelle
Estelle Oliveri Digital Marketing Lead
Choosing a Sentiment Analysis Tool in 2023 12 MIN READ

Choosing a Sentiment Analysis Tool in 2023

In this post we share insights from 9 years working in the sentiment analysis to help you ask the right questions and choose the best sentiment tool for you.

claire
Claire McGregor Co-CEO & Co-Founder
You aren't prompting for app ratings and reviews often enough 4 MIN READ

You aren't prompting for app ratings and reviews often enough

Understanding the importance of ratings and reviews volume for app store algorithms, I decided to experiment with increasing this volume, read on to see the results.

stu
Stuart Hall Co-CEO & Co-Founder
How to get featured in the App Store and skyrocket your app's success 4 MIN READ

How to get featured in the App Store and skyrocket your app's success

Increase your chances of getting featured in the App Store with our checklist of points to address. Perfect for seasoned developers or if you're just starting out.

claire
Claire McGregor Co-CEO & Co-Founder
Introducing Appbot AI 3 MIN READ

Introducing Appbot AI

Appbot is leveraging next generation AI to offer even more powerful, personalized and time-saving features for managing app reviews. We're working with Chat GPT and others to ensure our customers remain at the forefront of the adoption curve, and stay ahead of their competitors.

claire
Claire McGregor Co-CEO & Co-Founder
Positive review responses: Examples and best practices 6 MIN READ

Positive review responses: Examples and best practices

Become the master on how to respond to positive app reviews. In this guide we explore both examples and best practices for replying to positive reviews.

claire
Claire McGregor Co-CEO & Co-Founder
App store review analysis: A complete guide 8 MIN READ

App store review analysis: A complete guide

The complete guide to app store review analysis to help app developers improve their app, boost their star ratings and drive higher downloads and revenue.

claire
Claire McGregor Co-CEO & Co-Founder
App review and ratings tools: An overview 6 MIN READ

App review and ratings tools: An overview

Learn more about App Review and Ratings tools - what are they, how they work, benefits, how they improve app ratings and why you need one.

claire
Claire McGregor Co-CEO & Co-Founder
What happens when app rating is low? 4 MIN READ

What happens when app rating is low?

When an app has a low rating, it can have a number of negative consequences for both the app developer and the users of the app.

estelle
Estelle Oliveri Digital Marketing Lead
How to write an exceptional 5-star review reply 6 MIN READ

How to write an exceptional 5-star review reply

5-star review replies should be formed part of the business app reply strategy. Learn what makes up the components of an exceptional 5-star review reply.

estelle
Estelle Oliveri Digital Marketing Lead
Colors of an app icon - 2022 edition 4 MIN READ

Colors of an app icon - 2022 edition

Back in 2015 I investigated the use of app icon colors. More than 70,000 people read that post. Read our update here in our 2022 edition.

stu
Stuart Hall Co-CEO & Co-Founder
Responding to app store reviews: the staggering growth 5 MIN READ

Responding to app store reviews: the staggering growth

Ever since 2013, you could respond to reviews on Google Play. In 2017 Apple followed and gave us the same functionality. But is anyone using it? We dug in to find out.

stu
Stuart Hall Co-CEO & Co-Founder
Increase app ratings & improve reviews with replies 6 MIN READ

Increase app ratings & improve reviews with replies

In 2022, 82% of 1 and 2 star reviews are left without a reply. Learn how to take the competitive edge to improve app reviews with fast replies.

estelle
Estelle Oliveri Digital Marketing Lead
Switching to app store subscriptions 7 MIN READ

Switching to app store subscriptions

Are App Store subscriptions better than one-off in-app purchases? Read about our subscription pricing experiments to the first $1k in MRR.

stu
Stuart Hall Co-CEO & Co-Founder
10 ways to get more & better reviews for your app 6 MIN READ

10 ways to get more & better reviews for your app

Getting more app reviews is important for improving the visibility & credibility of your app. See these effective strategies to help you get more app reviews.

stu
Stuart Hall Co-CEO & Co-Founder
5 tips for managing app store reviews and ratings 6 MIN READ

5 tips for managing app store reviews and ratings

Excellence in app store review management is key when it comes to making apps more useful, beautiful & profitable. See our tips to manage reviews effectively.

estelle
Estelle Oliveri Digital Marketing Lead
Prompting for app reviews and ratings on iOS and Android 4 MIN READ

Prompting for app reviews and ratings on iOS and Android

Want to learn WHEN to prompt an app review? See our advice after talking to thousands of mobile app developers on best techniques for IOS and Android apps.

stu
Stuart Hall Co-CEO & Co-Founder
The app review & rating checklist 9 MIN READ

The app review & rating checklist

In this article we explore best practices used by top charting apps to get more (and better) reviews and put review feedback to good use.

claire
Claire McGregor Co-CEO & Co-Founder
Feedback driven growth: A process for sustainable growth 7 MIN READ

Feedback driven growth: A process for sustainable growth

Your app or game name is one of the most difficult, but also most important, decisions you will make.

stu
Stuart Hall Co-CEO & Co-Founder
How to name your mobile app or game 5 MIN READ

How to name your mobile app or game

Discover the art of app naming! Dive into data-driven insights and tips for crafting the perfect name for your mobile app or game.

stu
Stuart Hall Co-CEO & Co-Founder
One market apps: Can a single-market app succeed? 4 MIN READ

One market apps: Can a single-market app succeed?

Explore the viability of single-market apps across the USA, Australia, and China. Uncover chart differences and the value of regional app development.

stu
Stuart Hall Co-CEO & Co-Founder
Selling your app? 10 questions you'll need answered. 3 MIN READ

Selling your app? 10 questions you'll need answered.

Discover key insights on app selling: transfer process, Apple's involvement, timelines, rankings, links, revenue, in-app purchases, source code, and more.

stu
Stuart Hall Co-CEO & Co-Founder
App store preview videos: Should you make one? 3 MIN READ

App store preview videos: Should you make one?

Explore if app preview videos boost appeal or hinder conversion, based on top apps, Apple trends, and Yahoo! research.

estelle
Estelle Oliveri Digital Marketing Lead
App pricing strategy 101: Roadmap to pricing your app 8 MIN READ

App pricing strategy 101: Roadmap to pricing your app

Whether you're launching a new app or looking to optimize an existing one, this guide will empower you to level up your app's profitability.

stu
Stuart Hall Co-CEO & Co-Founder
97% of Google Play app reviews go unanswered 3 MIN READ

97% of Google Play app reviews go unanswered

Back in 2012 Google introduced the ability to reply to app reviews. Many apps ignore it, but in this post we'll look at why replying to app reviews matters.

stu
Stuart Hall Co-CEO & Co-Founder
Addictive apps: 5 Ways to Keep Users Hooked 5 MIN READ

Addictive apps: 5 Ways to Keep Users Hooked

This list is based on our experiences with the 50,000+ mobile apps that use Appbot to track and understand their customer reviews.

stu
Stuart Hall Co-CEO & Co-Founder
App marketing: Reviews are your secret sauce 2 MIN READ

App marketing: Reviews are your secret sauce

Discover the impact of reviews in app marketing. Learn how ratings shape user choices, boost rankings, and increase feature chances.

stu
Stuart Hall Co-CEO & Co-Founder
App review tools for product managers 6 MIN READ

App review tools for product managers

Discover app review tools for product managers. Streamline reports on ratings, sentiment, and drive user satisfaction.

stu
Stuart Hall Co-CEO & Co-Founder
Writing a great app store description - Tips & examples 3 MIN READ

Writing a great app store description - Tips & examples

A potential customer has liked your icon enough to tap through, they've checked out your screenshots and are still interested, until they come to your drab App Store description.

stu
Stuart Hall Co-CEO & Co-Founder
5 reasons you should reply to Google Play reviews 3 MIN READ

5 reasons you should reply to Google Play reviews

97% of Google play reviews go unanswered! Given the lack of developers replying to reviews it gives you a great opportunity to stand out from the crowd.

stu
Stuart Hall Co-CEO & Co-Founder
Want a top grossing app? Here's the pricing recipe. 3 MIN READ

Want a top grossing app? Here's the pricing recipe.

A potential customer has liked your icon enough to tap through, they've checked out your screenshots and are still interested, until they come to your drab App Store description.

claire
Claire McGregor Co-CEO & Co-Founder
How scared should you be of your 1 star reviews? 7 MIN READ

How scared should you be of your 1 star reviews?

Do users prefer to leave positive feedback or is the perceived risk of negative reviews in the app store real? Read on to find the answers based on our analysis.

claire
Claire McGregor Co-CEO & Co-Founder

Appbot is the platform for companies who take app reviews and ratings seriously. Appbot provides world class review & ratings monitoring, replies and analysis.

Over 25% of the Fortune 100 and 35% of top charting app developers use Appbot

Sentiment analysis tells you what users think,
natural language processing tells you why.

  • app store sentiment analysis icon

    App review sentiment analysis

    Unlike conventional tools, our sentiment analysis understands the nuanced language used in app reviews, like abbreviations and emoji. Clear visualizations make it easy to understand how users feel about changes to your app.

  • Surface Common Words, Phrases, Topics Icon

    Surface common Words & Topics

    Save your team hours every week using Appbot's natural language processing tools to group your app reviews by keywords and Topics. Monitor trends in bug reports, unearth feature requests, or isolate reviews about your latest feature in just a few clicks.

  • Send Reviews Icon

    Send reviews to the tools your team live in

    Need bug reports sent to your developer channel in Slack, but all 1-3 star reviews sent to Zendesk? With Appbot you can configure integrations with all the tools your team already lives in, to make it easy for everyone to stay informed.

  • Address Complaints Faster Icon

    Address complaints faster

    Appbot automatically isolates complaints in several different ways, making it easier for you to prioritize and reply to unhappy users before an issue affects your app star rating.

  • Fine-tune your Advocacy Icon

    Fine-tune your advocacy marketing

    Build stronger relationships with the customers who are already promoting your app, with tools that make it simple to identify your most positive reviews in the app stores.

  • Beyond reviews

    Appbot goes beyond app ratings & reviews

    Apply Appbot's sentiment, keyword and topic analysis tools across all app store reviews. Appbot can also analyze product reviews from Amazon.com and much more, giving you a centralized overview of the voice of your customer.

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