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Businesses have come a long way in improving their app store reviews and ratings since Google introduced the ability to respond to reviews in 2012...

Back in 2015 I investigated the colors used in app icons. How's it changed in 2022?

Ever since 2013, you could respond to reviews on Google Play. In 2017 Apple followed and gave us the same functionality. But is anyone using it? We dug in to find out.

Everyone wants a silver bullet for growth. We all look for that amazing “growth hack” that will instantly drop millions of new users into our products.

Excellence in app store review management is key when it comes to making your apps more useful, beautiful and profitable. See our tips to manage reviews effectively.

The ultimate guide on libraries, when to prompt and much more

Are App Store subscriptions better than one-off in-app purchases?

A potential customer has liked your icon enough to tap through, they've checked out your screenshots and are still interested, until they come to your drab App Store description when they hit the back button and go to download your competitor's app. Sad trombone.

Is there a relationship between review volume and average star rating - do users prefer to leave positive feedback or is the perceived risk of negative reviews in the app store real, with many apps that get low average stars (2 or lower) also getting a big volume?