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Stories, guides and writings to help you level up your review and ratings monitoring.

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Increase App Ratings & Improve App Reviews with Fast Replies

Businesses have come a long way in improving their app store reviews and ratings since Google introduced the ability to respond to reviews in 2012...

by Estelle Oliveri
Colors of an app icon - 2022 edition

Back in 2015 I investigated the colors used in app icons. How's it changed in 2022?

by Stuart Hall
Responding to app store reviews: the staggering growth

Ever since 2013, you could respond to reviews on Google Play. In 2017 Apple followed and gave us the same functionality. But is anyone using it? We dug in to find out.

by Stuart Hall
Feedback Driven Growth: A Process For Sustainable Growth

Everyone wants a silver bullet for growth. We all look for that amazing “growth hack” that will instantly drop millions of new users into our products.

by Stuart Hall
5 tips for managing app store reviews and ratings

Excellence in app store review management is key when it comes to making your apps more useful, beautiful and profitable. See our tips to manage reviews effectively.

by Estelle Oliveri
Prompting for app reviews and ratings on iOS and Android

The ultimate guide on libraries, when to prompt and much more

by Stuart Hall
Switching To App Store Subscriptions

Are App Store subscriptions better than one-off in-app purchases?

by Stuart Hall
Writing A Great App Store Description - Tips & Examples

A potential customer has liked your icon enough to tap through, they've checked out your screenshots and are still interested, until they come to your drab App Store description when they hit the back button and go to download your competitor's app. Sad trombone.

by Stuart Hall
How scared should you be of 1-star app reviews?

Is there a relationship between review volume and average star rating - do users prefer to leave positive feedback or is the perceived risk of negative reviews in the app store real, with many apps that get low average stars (2 or lower) also getting a big volume?

by Claire McGregor

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