App store review analysis: A complete guide
Published 16th March, 2023 by Claire McGregor
App store review analysis refers to a series of techniques used by app owners and product managers to understand the content of app reviews from the Apple App Store and Google Play Store in aggregate. These techniques include, but are not limited to, sentiment analysis and natural language processing and aim to provide insights into users' preferences and complaints with regard to the app. The objective of app store review analysis is to help app developers improve their app, boost their star ratings and drive higher downloads and revenue. In this overview we'll be covering:
- How can app store review analysis improve my app?
- What are the benefits of using app store review analysis?
- How can I use app store review analysis to boost my app's ratings?
- What are some tools for app store review analysis?
- How can I analyze app store reviews for free?
- What metrics should I focus on in app store review analysis?
- How can I use sentiment analysis in app store review analysis?
- What are some common insights from app store review analysis?
- How often should I perform app store review analysis?
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App store review analysis can help you identify areas for improvement in your app, such as fixing bugs, improving user experience, and adding new features. By addressing user feedback and concerns, you can improve the overall user experience and increase user satisfaction, which can lead to higher ratings and more downloads.
What are the benefits of using app store review analysis?
Benefits of using app store review analysis focus around an improved understanding of users’ complaints, preferences and desires for the app. App store review analysis allows for a data-driven approach to development of the app, whereby the most commonly reported issues are easier to identify and therefore address. App store review analysis can also be used as a competitive analysis tactic.
How can I use app store review analysis to boost my app's ratings?
To boost your app's ratings using app store review analysis, focus on addressing user feedback and concerns by fixing bugs, improving user experience, and adding new features. Responding to user reviews and engaging with users can also improve user satisfaction and ratings. Additionally, using app store optimization (ASO) techniques such as optimizing keywords, titles, and descriptions can help your app rank higher in search results and attract more downloads.
What are some tools for app store review analysis?
There are numerous software tools to assist with or automate your app store review analysis. Tools such as Appbot (shameless plug, we know!), Sensor Tower and Appfigures can help you to aggregate and analyze your app reviews.
How can I analyze app store reviews for free?
You can analyze app store reviews for free by using the built-in review analysis tools provided by the app stores, such as the Ratings & Reviews section in the App Store Connect for iOS apps or the Ratings section in the Google Play Console for Android apps. Additionally, you can use free online tools such as Google Sheets and Excel to manually analyze reviews.
What metrics should I focus on in app store review analysis?
Consider the following metrics when performing app store review analysis; average star rating, rating volume, review volume, sentiment breakdown over time, sentiment for reviews that mention each of your key features, prevalence of bug reports in reviews and the impact of updates on review sentiment.
How can I use sentiment analysis in app store review analysis?
Sentiment analysis involves using natural language processing (NLP) techniques to identify and categorize user sentiment in app store reviews. By analyzing sentiment, you can gain insights into user satisfaction, identify areas for improvement, and track changes in user sentiment over time.
What are some common insights from app store review analysis?
App store review analysis commonly yields insights such as:
How often should I perform app store review analysis?
The frequency of performing app store review analysis depends on various factors such as the size of your user base, the frequency of app updates, and the volume of reviews your app receives. It's generally recommended to perform app store review analysis regularly to stay on top of user feedback and make data-driven decisions for improving the user experience. The frequency can range from daily to quarterly depending on the volume of reviews and frequency of app updates. At Appbot, we find most top-charting apps will analyze reviews on a regular cadence, as well as immediately after an app update.
Thanks for reading!
We hope that you have enjoyed reading our complete guide to app review analysis. If you liked this post, check out our recommendations below!
Want to level up your app store review analysis?
Try Appbot free now, no credit card needed →Where to from here?
- Unlock deeper insights into user sentiment with Appbot's advanced sentiment analysis tool for app reviews.
- Harness the power of NLP (Natural Language Processing) to analyze and understand app reviews at a deeper level.
- Stay informed and in control of your app's reputation with Appbot's comprehensive app review monitoring. tool.
- Leverage Appbot's App Store Reviews API to access valuable data and optimize your app's performance.
About The Author
Claire is the Co-founder & Co-CEO of Appbot. Claire has been a product manager and marketer of digital products, from mobile apps to e-commerce sites and SaaS products for the past 15 years. She's led marketing teams to build multi-million dollar revenues and is passionate about growth and conversion optimization. Claire loves to work directly with the world's top app companies delivering tools to help them improve their apps. You can connect with her on LinkedIn.
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