How to get featured in the App Store and skyrocket your app's success
Published 27th July, 2023 by Claire McGregor
Getting featured in the App Store can be a game-changer for any app developer or business. The visibility, credibility, and increased downloads that come with being featured can propel your app to new heights. But how can you catch the attention of Apple's App Store editors and secure a coveted spot among the top app listings? In this article, we'll reveal effective strategies and techniques to increase your chances of getting featured in the App Store. Whether you're a seasoned developer or just starting out, this checklist will help you navigate the competitive landscape and boost your app's discoverability. How to get featured on the app store checklist:
- Understand the App Store's selection criteria
- Craft an outstanding app: Key ingredients for success
- Build a solid user base and engaging community
- App Store Optimization (ASO) techniques
- Cultivate relationsips with Apple
- Leverage marketing and PR strategies
- Monitor and iterate for continuous improvement
Want to monitor & track your app reviews?
Try Appbot free now, no credit card needed →We recommend using this guide as a checklist of points to address, in order to maximize your chances of being featured.
Understand the App Store's selection criteria
- Explore the factors that influence App Store feature selection
- Analyze Apple's guidelines and requirements for featured apps
- Unveil the importance of app quality, innovation, and user experience
Craft an outstanding app: Key ingredients for success
- Design a visually appealing and intuitive user interface. This is critical. Fortunately, Apple publish a ton of useful resources to help you understand what constitutes design excellence.
- Incorporate unique features and functionalities that stand out
- Optimize performance, stability, and compatibility across devices
Build a solid user base and engaging community
- Implement effective user acquisition strategies to attract attention to help you get noticed, and featured. Check out our Founder, Stuart Hall’s, post about building the 7 Minute Workout. Stuart deliberately chose this concept because it was topical at the time, and the results were incredible!
- Nurture an engaged user community
- Leverage positive reviews with personalized responses
- Harness the power of social media and influencers for app promotion
App Store Optimization (ASO) techniques
- Conduct comprehensive keyword research and optimization
- Craft compelling app descriptions and engaging screenshots
- Maximize visibility through strategic use of app categories and localization
- Engage with Apple's developer resources and support channels. Apple have an incredible developer relations team, across the globe. Attending WWDC can be a great way to connect, both with Apple’s team and with other developers whom you can learn from.
- Participate in beta testing programs and providing feedback
- Incorporate new features for each new version of iOS into your app can be a very effective technique. Apple are always looking for apps to showcase the utility of their new features.
- Create a buzz around your app through targeted marketing campaigns
- Collaborate with influencers, bloggers, and media outlets for exposure
- Utilizie app review sites and platforms to generate positive reviews
- Track app performance, user feedback, and analytics
- Iterate and optimizing your app based on user behavior and insights
- Stay up-to-date with App Store trends, and new features in iOS
- Explore the strategies employed by top grossing apps and learn how to achieve success.
- Master the art of writing an irresistible app store description that captures attention and drives downloads.
- Reply to app store reviews on the Apple and Google Play stores for happier customers and better star ratings.
- Dive into the secrets of creating addictive apps that keep users hooked and coming back for more.
Cultivate relationsips with Apple
Leverage marketing and PR strategies
Monitor and iterate for continuous improvement
Conclusion
Getting featured in the App Store requires a combination of app excellence, strategic marketing, and a deep understanding of Apple's selection process. By following the strategies outlined in this article, you can increase your chances of grabbing the spotlight and positioning your app for success. Remember, the road to an App Store feature may be challenging, but with dedication, persistence, and a focus on quality, your app can rise above the competition and capture the attention of millions of potential users.
Want to monitor & track your app reviews?
Try Appbot free now, no credit card needed →Where to from here?
About The Author
Claire is the Co-founder & Co-CEO of Appbot. Claire has been a product manager and marketer of digital products, from mobile apps to e-commerce sites and SaaS products for the past 15 years. She's led marketing teams to build multi-million dollar revenues and is passionate about growth and conversion optimization. Claire loves to work directly with the world's top app companies delivering tools to help them improve their apps. You can connect with her on LinkedIn.
Enjoying the read? You may also like these
App pricing strategy 101: Roadmap to pricing your app Whether you're launching a new app or looking to optimize an existing one, this guide will empower you to level up your app's profitability.
Are App Store subscriptions better than one-off in-app purchases? Read about our subscription pricing experiments to the first $1k in MRR.
Want to learn WHEN to prompt an app review? See our advice after talking to thousands of mobile app developers on best techniques for IOS and Android apps.
Your app or game name is one of the most difficult, but also most important, decisions you will make.
