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Positive review responses: Examples and best practices

Positive review responses: Examples and best practices diagram No matter what industry or customer your app serves, positive reviews are one of the best indicators that your product is meeting a genuine need for your users. A huge number of Appbot's customers monitor positive review volume as a measure of success. You could almost say that it's something every app developer aims for.

In this guide we'll answer these FAQs:

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Despite this, when it comes to responding to positive reviews we often seem to feel a little stumped. Should we respond to positive reviews? And if so, why? How will we know if the time invested in responding has been worth it? And last, but most definitely not least, what should we actually say in our positive review responses?

In this guide we will explore both examples and best practices for replying to positive app reviews. You'll be a master by the end of this post, with a list of strategies up your sleeve!

1. Why are positive review responses important?

Why are positive review responses important

There are several reasons why responding to positive reviews is a valuable use of your customer support resources:

2. How should app developers personalize their positive review responses?

Personalization can feel a little tricky in the app stores, where you don't have a first or last name to work with. You can, however, include the reviewer's username in the review. Personalization does not only refer to how you address the user in your reply - you can also make your response personalized by addressing specific elements of the positive review in your reply.

Here's a great example from the team at Glorify app:

Glorify app response

This example is, however, missing one key element of personalization: the sign off. Don't be afraid to sign off with your name, or a pseudonym if you prefer - each member of your team might like to choose one!

3. Which positive reviews should I prioritize responding to?

There is no right or wrong answer here. Ideally you would respond to all your positive reviews, but that isn't always practical. We have over 1 billion reviews in the Appbot database, and over the years have run various internal analyses to understand whether some reviews are more important than others. We recommend replying to longer, more detailed reviews first. These tend to contain more useful feedback and these users have been generous with their time - reciprocating with a response will make them feel appreciated.

(Shameless plug: Appbot makes it easy to find longer reviews. Simply create a Custom Topic with a minimum word length set - we suggest 10-12 words. You can even set up Zendesk and many other CRMs to receive the reviews that match that Custom Topic, to funnel the priority reviews directly to your support team.)

4. What are the components of an effective positive review response?

7 minute workout app response

5. How can positive review responses help build customer loyalty?

Responding to a positive review can help you build loyalty by:

Here's a fantastic example where the team do exactly this:

Great Ring review reponse

6. What are some common mistakes to avoid when responding to positive reviews?

6 common mistakes to void when responding to positive reviews

Here's a perfect example of how over-use of a generic response can upset a user, and result in losing some stars:

Bad response to a positive review

7. How can app developers measure the effectiveness of their positive review response strategy?

There are a number of different ways app developers can measure the effectiveness of their positive review response strategy. Personally, we're fans of a simple approach to reporting on replies effectiveness here at Appbot. For positive reviews look at:

8. What are some examples of mobile apps that have successfully used positive review responses to their advantage?

If you are looking for examples of how to reply to positive reviews effectively you can find some great examples written by the team at on their Google Play or iOS apps.

Great examples from Ring

You can also see some great examples by the 7 Minute Workout iOS app's support team.

9. How frequently should app developers respond to positive reviews?

As we said earlier; we recommend responding to all of your reviews. If that's not possible, you might like to prioritize and respond to the more detailed reviews first, or use Appbot's AI Replies to make sending unique replies faster and easier, allowing you to reply to more reviews!

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Where to from here?

About The Author


Claire is the Co-founder & Co-CEO of Appbot. She's a product nerd, startup doer, digital marketing ninja & caffeine/beach addict. You can connect with her on Twitter

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