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One market apps: Can a single-market app succeed?

One market apps: Can a single-market app succeed? diagram I've always focused on the USA charts as the main source of rankings and income, but I also know a number of developers who make a good living from making apps specifically for the Australian market. But how do the charts vary from the USA to Australia? And how do they differ from a completely different market like China?

In this article, you will learn about the viability of single-market apps in the following categories:

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We took a snapshot of the top charts in the US, Australia and China on Monday May 18th, 2015 to see what the difference really is. Do the same apps dominate everywhere, or is making an app for a specific region a valid approach?

An app has been defined with one with a unique identifier. There are a couple of apps that break this rule, such as Real Racing 3, that are submitted as different apps in the US and other countries.

Grossing Top 200

Surprisingly (to me at least), only 8 top grossing apps appeared in all 3 countries.

All Countries84%
USA & China (Excluding All)42%
USA & Australia (Excluding All)10352%
China & Australia (Excluding All)63%
USA Only8543%
China Only18291%
Australia Only8342%
Unique and crossover apps for USA, China and Australia

Almost double the number of top paid apps appeared in all 3 countries compared to top grossing, with 15 (7.5%).

Still 171 (85.5%) of apps in China didn't appear in the top apps in the USA or Australia USA & Australia shared another 82 apps, so almost half were the same.

All Countries158%
USA & China (Excluding All)84%
USA & Australia (Excluding All)8241%
China & Australia (Excluding All)63%
USA Only9548%
China Only17186%
Australia Only9749%

Free Top 200

Just like top grossing, top free shared 8 apps over the 3 countries. Two of which are Apple's own apps.

Over 50% of apps were unique in Australia, 94.5% (!!) unique to China and 50% unique in the USA.

All Countries84%
USA & China (Excluding All)21%
USA & Australia (Excluding All)9045%
China & Australia (Excluding All)11%
USA Only10050%
China Only18995%
Australia Only10151%


My eyes have definitely been opened to the uniqueness of the top charts in different countries. Many of these apps are weather apps, TV guides, banking apps, tourism and recipe apps specific to the countries they are charting. For your next app it's worth considering an app specifically for a single market.

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Where to from here?

  • Discover effective app pricing strategies to maximize profitability and user satisfaction.
  • Dive into the secrets of designing addictive apps that keep users coming back for more.
  • Explore the strategies employed by top grossing apps and learn how to achieve success.
  • Review app icon colors of top grossing apps and discover how to captivate your audience.

About The Author


Stuart is Co-founder & Co-CEO of Appbot. You can connect with him on Twitter.

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