Appbot Logo

Colors of an app icon - 2022 edition

Colors of an app icon - 2022 edition diagramBack in 2015 I investigated the use of app icon colors. More than 70,000 people read that post. Over the years several people have asked for an update to see if anything has changed. Top 200 free GP app icon colors

The Technique


There were several flaws with my investigation 7 years ago that I was never happy with.

  1. I completely ignored white and black app icons
  2. Icons were still plotted on the color wheel even if they had no dominant colors


This time around I decided to just focus on the main dominant color in each icon. I also decided to group them into 4 categories:

  1. Mainly white icons
  2. Mainly black icons
  3. Other icons with at least one dominant color (>25% of the image) to show on the color wheel
  4. Mixed icons (no one color is 25% of the icon)


There are a few spots where the analysis falls down:

  1. Gradients - the algorithm see multiple colors, so won't detect these well
  2. Transparency - Google Play icons can be transparent. I've assumed white background in these cases
  3. Multiple icons - this analysis only looks at the default icon

iOS Apps

I looked at the top charts (free, paid and grossing) for iOS in early September 2022. Interestingly, the results did vary.

Top 200 Free iOS Apps

The top free charts contain a lot of white icons. Google loves a white icon. Some of the 'newer' social networks like TikTok and BeReal have black icons. There's a pretty even spread through the usual suspects of red, green and blue.

Top 200 free iOS app icon colors

Top 200 Paid iOS Apps

Paid apps have noticeably fewer white icons but a similar representation of black icons. There are a lot more 'mixed' icons without a dominant color, mainly due to more games being represented. There's a real wasteland in pink for paid apps.

Top 200 paid iOS app icon colors

Top 200 Grossing iOS Apps

The top grossing charts continue the trends of the top paid apps. However, due to the domination of games in the top-grossing charts, there are even more 'mixed' icons.

Top 200 grossing iOS app icon colors

Google Play Apps

I also looked at the top charts (free, paid and grossing) for Google Play.

Top 200 Free Google Play Apps

The free charts on Google Play look very similar to iOS. Unsurprisingly, many apps are the same with the same icon. There's a similar number of white, black and mixed icons.

Top 200 free GP app icon colors

Top 200 Paid Google Play Apps

Again this chart is similar to iOS. There are slightly more black icons on Google Play. However, there appears to be much less green in use.

Top 200 paid GP app icon colors

Top 200 Grossing Google Play Apps

Again, the top-grossing chart is similar to iOS. It is very game-dominated so we see a lot of mixed icons.

Top 200 grossing GP app icon colors

Key takeaways

Where to from here?

About The Author


Stuart is Co-founder & Co-CEO of Appbot. You can connect with him on Twitter.

Enjoying the read? Check out our more recent posts

Introducing Appbot AI Introducing Appbot AI

Appbot is leveraging next generation AI to offer even more powerful, personalized and time-saving features for managing app reviews. We're working with Chat GPT and others to ensure our customers remain at the forefront of the adoption curve, and stay ahead of their competitors.

Positive Review Responses: Examples and Best Practices

Become the master on how to respond to positive app reviews. In this guide we explore both examples and best practices for replying to positive reviews.

App review and ratings tools: An overview

Learn more about App Review and Ratings tools - what are they, how they work, benefits, how they improve app ratings and why you need one.

App store review analysis: A complete guide

The complete guide to app store review analysis to help app developers improve their app, boost their star ratings and drive higher downloads and revenue.

Ready to better understand your apps?

Quick setupFree for 14 daysNo credit card required