Social Media Sentiment Analysis for forward-thinking brands

Understand your customers like never before, with social media sentiment analysis & natural language processing powered by AI.

Abstract illustration of a social media feed
Different social media emotions popping off the page

Understand your customers better. Improve & grow faster.

Social listening has never been more important in helping brands connect with customers. Appbot's social media analysis can take your understanding of customers to the next level, so you can stand out in a fiercely competitive environment.

Our purpose-built AI analyzes the content of your social feeds, converting silos of unstructured text into useful, actionable insights about your company, product or service. Easily identify areas of strength and weakness, and delight your customers with an experience that shows you're truly listening.

Answer questions like these in minutes, without reading each ticket individually:

  • What is the sentiment for mentions of our newest product?
  • What are the most common topics in our support tickets?
  • What do customers think of our customer support?
  • Is sentiment on our social media different to sentiment for app reviews or support tickets?
Example of sentiment bar breakdown

Focus on improvement, not social media analysis.

Let us do the heavy lifting by leveraging AI to automatically classify and analyze your social media feeds based on:

  • Sentiment
  • Keywords
  • Topics & Tags
  • ... and many more

Our social media sentiment analysis tools help you understand what's happening at a macro level or focus in on specifics without reading every post, comment or DM you receive. Our bots groups pieces of feedback together according to sentiment, topics and keywords. Use the Words tool to see what the most commonly used keywords in your reviews are, use Topics to see what themes are popular with customers. Appbot even makes it possible for you to design your own automated Custom Topics or manual Tags.

Example of different feature classifications

Say goodbye to silos of data

Different silos of customer feedback

Appbot gives all teams a holistic overview of trends in your customer feedback, in one system. Avoid lengthy approval processes for sharing data held by different departments. Easily drill into the specifics when you need to, without losing sight of the bigger picture. Appbot also automatically creates beautiful reports to share across your organisation.

Built and tested by experts

Appbot's social media sentiment analysis and natural language processing AI has been specifically trained on large customer feedback data sets of over 400 million records, and tested by teams from the world's top brands.

  • Adobe
  • Expedia
  • Target
  • New York Times
  • Vodafone
  • Verizon
  • Deutsche Bank
  • Microsoft
  • BMW
  • Strava
  • Rovio